For the 2020 branding, it was agreed that the illustrations were so well received in previous years that they’d be adapted and used again. So we created some new pieces, such as the billboard and characters.
More attention was given to updating the colour scheme than to updating the actual logo. We wanted to go back to using a warm colour scheme, focusing on a palette that is warm and inviting, as it also reflects the summer season the festival is set in.
House Music Festival Branding
Southport Weekender Festival
Created a young, fresh, fashionable brand identity to be used throughout the festival.
For the 2020 branding, it was agreed that the illustrations were so well received in previous years that they’d be adapted and used again. So we created some new pieces, such as the billboard and characters.
More attention was given to updating the colour scheme than to updating the actual logo. We wanted to go back to using a warm colour scheme, focusing on a palette that is warm and inviting, as it also reflects the summer season the festival is set in.
House Music Festival Branding
Southport Weekender Festival
Created a young, fresh, fashionable brand identity to be used throughout the festival.
