Branding & Package Redesign
Caseilia
Redesigned branding & created a fresh new cost-effective package design
This Redesign was for an Italian brand that specializes in high-end Apple and android accessories. The rebrand needed to be approachable, stylish, and practical.
ROYAL BLUE
R:0 G:17 B:36
C:89 M:77 Y:56 K:72
#001124
GOLDEN SANDS
R:220 G:186 B:141
C:13 M:26 Y:50 K:0
#dcba8d
Red Wood
Inside watch case red
wood material
Blue Leather
Outer watch case faux
blue tanned leather
Gold
Inner material depending
on budget gold plated/
gold foil material
Base Font: HiLo-Deco
The logo was created from an Italian inspired typeface called HiLo-Deco. The previous whimsical script typeface has been stripped away and replaced with a cool, rounded san serif font, a feature trending in Designshack’s top design trends for 2020. As well as this, it encompasses a minimalist feel that chilliprinting.com referenced in its hottest design trends as “less is more”.
The cross bars of the A’s have been removed to allow the brand to exist in one single movement, allowing it to flow. It is both smooth and sharp, and easily legibile despite its weight.
