Project

Type Terminology Visual Aid

Client

Branding and sport gear design

What We Did

The concept behind my design is inspired by the timber in the Toowoomba Timbers. I created a circular motif by combining the blade of a circular saw with the cross-section of a felled tree trunk. The background of the main text is in the shape of an axe head also. The logo is sharp, bold and precise to reflect the team it represents.

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The Pattern

The pattern used in the trim of the basketball jersey and
body of the football jersey was created from a high resolution image of tree bark.

The image was desaturated and an alpha channel was created to make a 2-tone pattern.